Final book created by the Syracuse University team for the American Advertising Federation Competition. I was the Lead Strategist and Researcher for this project. I found the target insights, target segmentation, fears & trends for Generation Z’s relationship with the client, Indeed. Placed 3rd in the District 2 Regionals.
Final project for ADV 509, an Advertising Research and Planning course, where over the semester we developed a research strategy to implement the music streaming service, TIDAL, amongst Gen Y & Z audiences.
Semester project for ADV 307, a Media Planning course, where over the semester we worked with the Initiative Agency to develop a Communications Plan for T-Mobile targeting millennial technophiles (tech enthusiasts).
While at the Tierney Agency, my team was tasked with creating a social media campaign for the company Five Below to rebrand their image and and attract a Gen-Z audience. The slides with the letter "R" marked on them is to indicate which specific parts of the campaign I mainly contributed to.
While studying in Spain, for my COM 300 course, Global Media Storytelling, I was tasked with creating a social media campaign for AirBnB. The goal of the was to encourage LGBTQ+ travelers in Europe that AirBnB offers safe way to travel and find inclusive lodgings.
Final project for ADV 208, The Big Idea in Advertising, where my team and I focused the unique “click-on” feature of Burton Snowboards and how that Big Idea allowed the brand to stand out amongst competitors.
